01 / Category
Revenue Leakage
- Definition
- Money the business has already earned but fails to capture. Price concessions outside policy, unbilled work, churn the CRM didn't flag, upsell moments the rep missed, contract auto-renewals gone silent, quote-to-cash delays.
- How it shows up
- Realization rates sliding below industry norms. Discount approvals happening over Slack with no audit trail. Churn dashboards updated monthly when the signal was present weeks earlier. Quotes taking days in a market where competitors quote in hours.
- How we diagnose
- Pricing waterfall analysis. Discount-approval audit. Win/loss interviews reconciled against CRM notes. Renewal pipeline aging. Quote-to-cash cycle time.
- AI-enabled interventions
- Pricing governance agents that flag out-of-policy discounts in real time. Churn prediction with next-best-action prompts to CSMs. Upsell trigger detection on usage telemetry. Contract intelligence for renewal-term compliance. Automated quote generation from spec intake.
- Expected EBITDA impact
- Pricing discipline alone can return real margin in distribution, SaaS, and services businesses. Commercial and pricing excellence show up consistently among the most effective operational levers in mid-market turnarounds.
